n Tata motors is a market leader in Automobile Industry with high market share.
n Tata Motors Company have huge employee base.
n Tata motors produce low price car with low fuel consumption.
n Tata motors is the reputed brand in Indian Industry.
n Tata Motors Limited is India’s largest automobile company.
n Tata Motors has been aggressively acquiring foreign brands to increase its global presence. Ownership of heritage of British motor brands like Land Rover and Jaguar.
n Tata’s management is strengthened by the collective experience of its partners and acquired companies – this includes general management, marketing, sales and operations.
n Managerial Expertise – Experience of CEO, CMO & CFO.
n Successful New Products launched in last 5 years.
n Strong financial condition.
n The research and development team of TATA motors is very strong.
n Despite buying the Jaguar and Land Rover brands (see opportunities below); Tata has not got a foothold in the luxury car segment in its domestic, Indian market.
n Return on Investment on TATA motors shares in low.
n Most of the automobiles Tata manufactures are based on older platforms.
n Missing some key skills/competencies.
n Low level of stocks in times of peak sales.
n Poor Product Design.
n No clear Strategic Direction.
n Weak marketing skills.
n TATA motors can take the advantage of their low cost car by entering into third world countries where people have low purchasing power.
n Joint ventures in other countries allow TATA motors to easily enter into new market.
n TATA motors should focus in developing luxury cards.
n Acquisition of rivals.
n The Nano could sell well in other geographic markets. Expanding markets such as China may find the Nano just the answer.
n Favourable Government Policy
n Expanding to New Geographic Areas
n Expanding Product Line.
n Rising prices in the global economy could pose a threat to Tata Motors Limited on a couple of fronts. The price of steel and aluminum is increasing putting pressure on the costs of production.
n Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments.
n Slow Market Growth
n Rising Raw Materials Cost.
n Entry of Potential New Competitors.